When it comes to effective small business digital marketing, how can we ignore the importance of social media? Investing in social media marketing is a no-brainer for any small business that wants to extend its reach. If you look at the stats you’ll see that almost 70% of consumers like to use social media for customer support. And 33% prefer social media over the telephone. The fact is, social media is being used by every brand that cares about its audience and wants to be a part of healthy competition. If your prospective customers don’t find your presence of social media, it’ll not only create a poor impression but they may also choose to reach out to your competitors who are using social media.
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